Figure 1. The interaction effect of generalized favorability and being known on Crisis-CAR (Image by WEI Jiuchang)
The two solid lines in figure 1 represent the lowest (=7.44) and highest (=9.59) levels of being known. The dotted line represents the switching point of being known (=9.16) below which the effect of generalized favorability is positive and significant (p<0.05) but above which the effect of generalized favorability is not significant (p>0.1). This is done using the Johnson–Neyman technique (Spiller et al., 2013; Hayes, 2013). The shaded area thus represents the Johnson-Neyman region of significance.
Figure 2. The interaction effect of attribution of crisis responsibility and generalized favorability on Crisis-CAR (Image by WEI Jiuchang)
On Mar 23rd, the work was published (“WELL-KNOWN OR WELL-LIKED? THE EFFECTS OF CORPORATE REPUTATION ON FIRM VALUE AT THE ONSET OF A CORPORATE CRISIS” on Strategic Management Journal , one of UT Dallas top 24 business school journal.Strategic Management Journal is the world’s leading mass impact journal for research in strategic management, and The UT Dallas top 24 business school journal. University and research institutions of mainland China, as primary authors, published less than 5 papers in this journal. It is the first time for school of management to publish the paper in the top journal of strategic management field; it reflected another important breakthrough of the school of management in high level academic research. Dr. OUYANG Zhe of school of management and Prof. CHEN Haipeng (Allan) in Mays business school of the Texas A&M University are co-author. DOI: 10.1002/smj.2639)
This work lasted for three years, and was funded by the Youth Innovation Promotion Association of the Chinese Academy of Sciences (Social risk analysis and communication), and the first think tank research project of management science in the National Natural Science Foundation of China (Social security risk management research in China during ‘13th Five Year Plan’ ).
(School of Management Sciences)
Prof. WEI Jiuhang
On May 11, the Nature Publishing Group released Nature Publishing Index 2010 China, remarking “a dramatic rise in the quality of research being published by China”. University of Science and Technology of China is ranked 3rd of TOP 10 Institutions in Index 2010 China.
This article came from News Center of USTC.